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Rule the Global Technology Industry
What isTechnographics or Tech Install Data?
No longer can demographics and firmographics guarantee your competitive advantage. Just as demographics helps you gather more insights about the Age, Gender, Occupation, Annual income etc of a target profile, Technographics in the similar sense is all the essential information about the tools and technologies that a customer actively uses.
If you are a technology marketer in the look-out to impact your target accounts, there’s no way you can get them to consider your offering without a thorough understanding of their technology usage, behaviour patterns, IT budget, purchase decisions and a lot more.
Get a clear indication of the technology platforms of your target accounts. It can help you align and enhance your technology prospecting efforts with measurable results. If a company is using a well-built technology, with a multitude of different use cases, they are more likely to have a larger budget for new technologies and you are more likely to be successful with your prospecting. Understand the purchase triggers and what the USP of the target’s competitor is; include these insights and prepare a comparison matrix as part of your sales pitch, show your target profile why the technology you propose can mark-up their business growth remarkably. With all of these inputs as part of your prospecting arsenal, be confident that 80% of your job is done already.
Technology Database Scope – What To Expect
Social Media profiles and online profiles sources are checked by our data research team.
Individuals that are working at a specific firm are mapped with specific technology via profiles and Technology Association Memberships.
Telemarketing teams call on these individuals working at CST, PST, and EST to verify if they are using that technology and its current version, number of users etc.
Reference from these candidates are Contacted to verify the technology being used and its License date.
Top level IT executives / CIO / CTO in that firm are called with a script determine whether they are planning to upgrade that technology version. Those interested will be passed as hot leads.
The lead is confirmed in the Database as Triple Verified or Double verified based on the number of completed verifications.
Verification takes place once per quarter to check whether the candidates are still using the technology and also check its updated version.
Verification process repeated once a year to check whether the company is still using the technology and also check whether they want to upgrade or not.
Email Verification is done every month to ensure the candidate is still active and working at the firm.
Why Sk Web Global?
We provide the most comprehensive view of the global technology market place
Get insights on IT decision makers for Technology, Technology Integration and IT spending
Optimize the impact of your sales and marketing efforts & a lot more
25 intelligence Fields
Company Name
Primary, Secondary Industry
Employee Size
Revenue Size
C/VD/M Executives
Technology Name
Techonology Categories
Techonology Sub-Categories
Company Infrastructure
First, Last Name
Job Title
Business Email
Office/Personal Phone
Social Media URL
Job Function
Seniority